THE ROCK 95.1... WSAU... WAYNE FM... MAGIC 96.5... WONE-FM... OCEAN 100... KGRC... PLANET RADIO 105.1... WROE... POWER 102... CKPC... Z99... WTQR... Q106... 100.1 THE FOX... WKXA... CJAD... Q92... WHBZ... ROCK 107... WMGK... SILK FM... THE DAWG... WARQ... THE FAN 590... WIXX... Q104... K-ROCK 105.5... WMEV... THE GIANT 101.9... KTCO... U93... CFRB... WHBL... HOT 93.5... WNCT... Y97.5... WIFC... KG COUNTRY... MAGIC 99.9... KXXY... 100.7 MIX FM... WOLZ... 101.3 KOOL FM... WVFM... ESPN 1600... WQMX... 103.1 THE BEAR... WAOR... 104.1 THE DOCK... WDEZ... Z102.9... WSFL... CLASSIC HITS 102.7... WOLX... 105.9 KISS FM... CFPL-FM... K-97... 1O6.5 THE BUZZ... KTDY... V103.3... CAPITAL FM... WHMI... 104.9 THE RIVER... WOZZ... 90.3 AMP RADIO... WNWV... C103... WKKG... KMEZ... 93 ROCK... HOT 107.5... WHBC... 94.1 THE EDGE... WRKI... XL103... WKZO... 97.3 THE DAWG... WIQB... Y-100... 99.5 THE X... WTFM... LIVE 88-5... WBZX... HOT 89.9... BIG DOG 103.5... WKQI... C100... HOT 97... CBC... COAST 101.1... COUNTRY 95-9... EAGLE 103.5... HITS 99.1... JR FM... KDAL... WCSX... K-ROCK 97.5... WNFL... KICX 105.9... KISS 94.5... LIVE 105... 95.9 THE HOG... WWWW... KKLH... WCLT... FRED FM... CFCW... KOOL 96.5... THE PEAK 98.5... VOCM... THE VAN... KRMG... XL96... WERC... Z100... KTPK...
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People On Radio Make It Better

Play-by-play announcers are often the target of sports fans’ ire. I know because I am one (a fan, that is). Back in 1980, NBC took heed and aired a football game with no announcers…just the stadium P.A. and crowd noise. Dick Enberg, NBC’s lead football announcer at the time, said afterward: “The final outcome, with much relief, was the fact after watching for a quarter or two that, you know, something was missing. It was us.”

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The Six Kinds of Radio Consumers

We in radio tend to look at radio listeners by demographics and formats…18-24 women, 35-44 men, Country P1’s, CHR P1’s, etc. Totally valid. But I wanted to take a broader look at radio listeners…

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Radio = LOCAL

Larry Rosin of Edison Research made a powerful point in his presentation at this year’s Country Radio Seminar — radio’s brand is LOCAL. And he stated that “Voice-tracking and nationalization are…a disaster for the radio industry.” I agree with his premise and his conclusion, but wanted to know what listeners think…

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Radio Lags As “First Responder”

Where would you go first for information in times of emergency? For me, it’s radio. When the power’s out, no problem…it’s battery powered. When we’re in the basement bathroom waiting for the tornado to pass, there’s no TV in there…there’s radio. For me, it’s radio. Then again, I’m a “radio guy”! But I’m also a research guy, so consumers can set me straight…

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Yes, Listeners DO Care About Radio!

We’ve heard all the doomsayers. “Listeners don’t care about radio,” “Millennials hate radio,” “Pandora will kill radio as we know it,” etc.

Wrong. Wrong. Wrong!

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The Quotations of Chairman Mark

Never underestimate your competition...unless they are failing to serve listeners in some perceivable way, they're not vulnerable.

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