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Written on January 20, 2012 at 7:22 pm
HD Radio has made important progress recently in terms of getting into the car…more auto makers are offering HD Radio as an option or even standard in some cases. Unfortunately, that progress hasn’t yet translated into the minds of 18-64 consumers…
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Written on January 11, 2012 at 8:21 pm
Our first ListenerThink survey focuses on HD Radio. Have listeners heard of it? And what do they know about it? Based on 670 telephone interviews with U.S.18-64′s conducted January 4-8, here’s what we learned…
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'Me Too' is not a viable strategy.
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