Meeting the Pandora Challenge
In the past two ListenerThink surveys, we’ve explored Pandora’s challenge to traditional, terrestrial radio. Now, in the final episode of our Pandora Trilogy, we explore how the radio “empire” can “strike back”…
Mark Kassof & Co.
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In the past two ListenerThink surveys, we’ve explored Pandora’s challenge to traditional, terrestrial radio. Now, in the final episode of our Pandora Trilogy, we explore how the radio “empire” can “strike back”…
Control Freaks — that’s what you might call Pandora listeners. Because the choices and control it offers is THE difference they perceive between Pandora and FM radio…
…to radio stations social media efforts. Specifically, 28% of 18-64′s online answer “yes” to the question: Do you subscribe to the Facebook pages or Twitter feeds of any radio stations?
“We continue to disrupt the radio industry.” So said Pandora CEO Joe Kennedy a few days ago, as he unveiled the company’s quarterly numbers to investors. Clearly, he has radio in his cross hairs…the service is Pandora Internet Radio, after all. But radio is hardly the only competitor for Pandora…
In the first part of our listener satisfaction research, we learned that the overwhelming majority of 18-64’s are, at minimum, mostly satisfied with their “P1” station — the one they listen to most. Nearly half are “100% satisfied” with it! But how satisfied are listeners with radio overall??? We asked them that, too…
Show me a station that's only a 'second choice,' and I'll show you a loser.