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Over the past two decades, the internet has grown to become a video-fast medium we can access almost everywhere, anytime and do almost anything with. It’s been a seismic force impacting the entire media landscape…y’know, the one that we’re still part of.
So, just how important is the internet? And how do radio, TV and newspapers compare to it?
OK, so the report of radio’s demise in cars was greatly exaggerated. Eric Rhoads of Radio Ink has corrected the initial report that automakers plan to drop AM/FM radios from vehicles in the near future. But something else in his report caught my eye…
Earlier this week, we reported that a strong majority of radio’s top execs are, as a group, optimistic about traditional radio’s future. But that doesn’t mean they’re oblivious to the challenges facing radio, especially, the biggest one…
I gotta wear shades??? That’s the attitude a strong majority of radio execs express when it comes to the future of their industry…
Few listeners actually participate in radio contests on a regular basis. That’s OK…We’re in the LISTENER business, not the “player” business! And, fortunately, many enjoy listening to contests…
“ 'Me Too' is not a viable strategy.”