Is the Jack phenomenon ushering in a new era of “eclecticism” in radio? I don’t think so. When Jack first launched, many thought
Archive for 2005
Hope for the Next Generation?
In its focus on “prime demos,” radio has pretty much ignored young listeners — the future prime demos. I can’t blame stations for
Satellites Invade “The Great White North”!
Satellite radio has come to Canada. XM launched there in late November, Sirius about a week later. And I’m heard to tell ya….satellite
One Trick Pony
The Lions fired head coach Steve Mariucci this week after less than three seasons. His “West Coast Offense” didn’t produce in Detroit, despite
Building The Great Divide
Politics is a topic I studiously avoid with present (and potential) clients. Religion too. There’s nothing to be gained and much to be
The Power of the Principles
I don’t have psychic powers, but I have mastered The Essential Principles of Marketing. Armed with that wisdom, I am able to predict
The Longest Good-Bye
Have you ever left an airshift, either by choice or “involuntarily”…i.e., by getting fired? I’ve been there. Often, your final show comes before
If At First You Don’t Succeed…
Try, Try Again. So the saying goes. And there is a lot to be said for perseverance. Most successful people will tell you
WCBS-FM and New Coke
Why should successful stations should do research? Because research can help them stay successful. It can tell them whether their music mix is
“Risky Business” Pays Off
“Take some chances,” Inside Radio reports…”That turned out to be the dominant theme of the NAB Radio Show. Keynoters like Seth Godin and