A friend (who was then working as a Promotions Director in TV) told me that “the three major network newscasts will be defunct
Archive for 2006
HD Radio: “Yellow Alert”
Our latest HD Radio research delivers more disturbing news than our May HD study did. Then, we found a lack of familiarity with
LISTENER CONFUSION ABOUT HD RADIO
Here’s the text of a news release we just sent out…more commentary to follow… A new research study reveals that 5% of 18-64
HD Radio: In Search of the “Killer App”
Last spring, I finally got my big screen HDTV. I had been lusting after one for a while and spent lots of time
Bold Moves…Dumb Moves
When I was an M.B.A. student learning about research, I fantasized about the kind of sophisticated, high-tech, super-secret research techniques that companies like ABC would use. (Yes, I know that’s geeky, but don’t worry…I had normal fantasies too!)
Research Must Be Objective
Last week, I wrote about my admiration for the Country format. But does that mean I am an advocate for Country? Does it
Stationality: Taking Your Station Beyond Basics.
“Stationality” — a station’s overall style, feel and attitude — is becoming an crucial issue for in radio. Just as people gravitate to
Why I Admire Country
I’ve got to admit it: I’m not a country music fan…as a listener. But as a radio researcher and strategist, I do admire
Quality Alone Won’t Sell HD Radio
Our research on consumers’ awareness and ideas about HD Radio has both good, not-so-good and outright bad news for the industry. The Good:
Few Say HD Radio Means More Choices
Here’s the text of a news release we just sent out…more commentary to follow… Only 1% of 18-64 year olds say HD Radio