It’s called brand dilution — where the brand loses its association with what made it successful in the first place.
Archive for 2012
An Even Split in Mornings
It seems some radio folks are surprised, dismayed or even angry about our ListenerThink survey that finds half of music radio listeners want a morning show that “focuses on music, with little or no personalities, contests, listener voices or talk about things that are happening.” Some think it says that stations in general should just “shut up and play the music” in mornings. That’s not the case at all…