Focus is crucial in marketing, whether it’s for a radio station or anything else. The question remains: What are you focusing on?
Does Your Station Have Flavor?
One of my fond memories of growing up in Chicago is the hot dog joints. You can’t go more than a block or two in Chi-town without seeing the Vienna brand hot dog sign.
Radio Guys Get Branding!
It’s fashionable to bash radio executives today. But radio G.M.’s and P.D.’s are among the smartest people I know.
Who Wants To Be In Radio?
I’ll never forget the NBC studio tour when was 11. What impressed me most was watching the WNBC radio morning show.
Premature Capitulation?
Fifteen-plus years ago, a friend came to visit. We had worked together at a media research firm in the early ’80s. Later, he became a Promotion Director for an NBC affilate on the East Coast.
“In five years,” he told me, “the evening network newscasts will cease to exist.”
The Power of Radio
I have long thought that radio is underrated when it comes to its power and influence in listeners’ lives. Radio’s power has been demonstrated once again in recent weeks…
Some Good News About HD
Last week (9/4-7), I did a new study on HD Radio as a follow-up to my 2006 survey. Here’s what we learned, based
Redefining “Home Court”
As an NBA fan (go Pistons!), I know how important home court advantage can be. Playing at home is an edge in all sports, but especially “hoops.” Home court advantage can be an edge for your local radio station as well…