Watch Your Methodology…

Thursday, September 29, 2005

I came across this today …

From Broadcast Dialogue: “A study from Yahoo and OMD Worldwide shows that the internet has surpassed radio as the preferred medium for music among youth in 11 countries. Forty-seven percent of young U.S. consumers prefer the internet for music, compared to 27% who prefer radio.”

When evaluating any research, take a close look at the methodology. In this case, the numbers were based on an online survey!

Think that might had any impact on the results???

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