http://kassof.com/articles Just another WordPress weblog Tue, 29 Dec 2009 17:22:57 +0000 http://backend.userland.com/rss092 en From Wikipedia: A killer application (commonly shortened to killer app), in the jargon of computer programmers and video gamers, has been used to refer to any computer program that is so necessary or desirable that it proves the core value of some larger technology, such as computer hardware like a gaming ... http://kassof.com/articles/2009/12/29/hd-radio-the-killer-app-arrives/ Anyone in the radio business who thinks it's screwed up right now should also acknowledge that radio hardly has a monopoly on self-defeating behavior. Businesses in every market sector do dumb things. I just became aware of a whopper when I went searching for an upgrade to my SPSS software. SPSS ... http://kassof.com/articles/2009/11/18/pasw-wtf/ Focus is crucial in marketing, whether it's for a radio station or anything else. The question remains: What are you focusing on? Many radio execs and consultants are experts on the radio industry. I've met guys who seem to know any station and format you can think of (and ... http://kassof.com/articles/2009/10/28/whats-your-focus/ One of my fond memories of growing up in Chicago is the hot dog joints. You can't go more than a block or two in Chi-town without seeing the Vienna brand hot dog sign. Chicago's hot dog joints are one of things that make it unique...Since leaving my hometown, ... http://kassof.com/articles/2009/10/20/does-your-station-have-flavor/ It's fashionable to bash radio executives today. But radio G.M.'s and P.D.'s are among the smartest people I know. And, now more than ever, I think radio managers get the idea of establishing a brand and being focused and consistent. They get it more than they did years ago. ... http://kassof.com/articles/2009/10/13/radio-guys-get-branding/ I’ll never forget the NBC studio tour when was 11.  What impressed me most was watching the WNBC radio morning show.  The studio was big, with a lot of people working in it...behind the scenes stuff -- very cool, I thought!   WNBC's morning guy was Bill Cullen ... http://kassof.com/articles/2009/06/29/who-wants-to-be-in-radio-2/ Fifteen-plus years ago, a friend came to visit. We had worked together at a media research firm in the early '80s. Then, he was Promotion Director for an NBC affilate on the East Coast. "In five years," he told me, "the evening network newscasts will cease to exist." He said ... http://kassof.com/articles/2009/06/22/premature-capitulation/ I have long thought that radio is underrated when it comes to its power and influence in listeners’ lives. Radio’s power has been demonstrated once again in recent weeks with the controversy around Rush Limbaugh. Limbaugh drew the attention of none other than the new President of the United States.He told Republican ... http://kassof.com/articles/2009/03/04/the-power-of-radio/ Last week (9/4-7), I did a new study on HD Radio as a follow-up to my 2006 survey. Here's what we learned, based on 688 telephone interviews with 18-64's in the U.S... 67% of 18-64 year olds have heard of HD Radio. This represents a dramatic increase from '06, when only ... http://kassof.com/articles/2008/09/12/some-good-news-about-hd/ As an NBA fan (go Pistons!), I know how important home court advantage can be. Playing at home is an edge in all sports, but especially "hoops." In its battle with satellite radio and iPods, home court advantage can be an edge for your local radio station as well... The obvious edge ... http://kassof.com/articles/2008/05/02/redefining-home-court/