Custom Strategic Research
powerful research + personal service = success strategies
Our custom strategic research gives you an IN-DEPTH analysis of your radio station, its competitors, and the audience. Specifically, it is designed to deliver...
- A COMPREHENSIVE ANALYSIS OF YOUR STATION...its performance, positioning, image strengths and weaknesses.
- A COMPREHENSIVE ANALYSIS OF THE COMPETITION...their positioning, strengths, and vulnerabilities that you may be able to exploit.
- A COMPREHENSIVE ANALYSIS OF THE AUDIENCE...their attitudes, priorities and programming preferences. This research will pinpoint your station's “hot targets” —those listeners that hold the greatest potential for its growth.
- A POSITIONING STRATEGY FOR YOUR STATION...the kind of station it should be to maximize its audience potential.
- SPECIFIC PROGRAMMING RECOMMENDATIONS...“nuts and bolts” input on music mix, personalities, presentation, and features.
- RECOMMENDATIONS FOR ADVERTISING...not “copy,” but rather, the overall message that your station's advertising should communicate.
In short, our Custom Strategic Research delivers a COMPREHENSIVE ANALYSIS of where your radio station stands now and a COMPREHENSIVE PLAN to improve its audience performance.
our custom strategic research gives your station a competitive edge
To achieve these objectives, we specialize in the application of powerful, advanced MULTI-VARIATE ANALYSIS tools to real-world radio situations like yours. Multi-Variate Analysis looks at the pattern of listeners' responses to many questions - not any one or two - to provide a clearer picture of your radio station, competitors, listeners.
The result? Focused, actionable strategies that WIN in today's competitive, fragmented radio markets.
But statistics alone (no matter how advanced) never helped any station.. Success requires the application of research into easy-to-understand, actionable strategies.
Mark Kassof is uniquely qualified to apply powerful Multi-Variate Analysis tools to radio. He has solid research credentials - an M.B.A. in Marketing and years of experience applying it. And he has more - over ten years at stations as a programmer, researcher and air talent. Radio isn't an “academic exercise” to him... he's been there.
Mark Kassof's research and radio expertise means we give your station much more than statistics...
- We deliver our findings in a clear, graphic, easy-to-understand way.
- We work with you to turn research into a decisive “plan of action” focused on your station and market situation.
- We are “on your team” to answer questions and provide additional input based on the research.
Most importantly, this combination of powerful research and personal service WORKS for our clients' success! In fact, Mark Kassof & Co. has applied advanced research and helped develop winning strategies for some of the biggest successes in North American radio.
Get the power of Mark Kassof & Co.'s Custom Strategic Research.
Call us at 734-662-5700.
