Kassof SSR™ — Research That Helps you Sell NOW
All of our research contributes to your sales. Audience research leads to better ratings which leads to bigger revenues...
RESEARCH 
RATINGS REVENUES
But Kassof Sales Support Research contributes directly to your revenues:
KASSOF SSR REVENUES
It's research that can pay for itself...quickly!
Kassof SSR™ is Sales Support Research...a study of 18-64 consumers in your market, probing their unaided recall of retailers and service providers in 35 top advertising categories:
Unaided Recall
The ability to recall information about a product, service or brand without any prompting.
Unaided recall is crucial...
The first retailer or provider consumers recall top-of-mind has the biggest competitive advantage, because it has the first shot at evaluation for purchase. Kassof SSR shows which stores most consumers think of first.
Even if a retailer or service provider isn't mentioned first, it still has the opportunity to be considered by prospective customers if they can recall it unaidedly. Kassof SSR shows all unaided recall.
But if a business has low or no unaided awareness, it is an an huge disadvantage. If consumers can't even think of a store, they are highly unlikely to find it, learn about it, and buy from it!
- Accounting/Tax Preparation
- Auto Dealers
- Auto Parts
- Auto Repair
- Banking
- Bars/Lounges
- Beauty Salons
- Bridal Shops
- Building Supply Stores
- Carpet Stores
- Children's Clothing
- Computer Hardware/Software
- Department Stores
- Drugs
- Exercise and Fitness
- Flower Shops
- Furniture Stores
- Grocery Stores/Supermarkets
- Hardware Stores
- Home Appliances
- Home Electronics
- Insurance
- Jewelry
- Law Firms
- Lawn and Garden
- Men's Clothing
- Mortgage Broker
- Office Supplies
- Optical
- Pet Supplies
- Real Estate
- Shoes
- Sporting Goods
- Tires
- Women's Clothing
How can you use this information to sell more advertising? Here's how...
Get In The Door. Do you have prospects you have a hard time reaching and meeting? Kassof SSR™ gives you a new rationale for calling them and a powerful motivation for them to meet with you. What owner or manager doesn't want to see information about his business and its competitors???
Kassof SSR™ positions your Account Executives as marketing experts and a resource for their present and potential clients.
Capture Clients From Other Stations. Do prospects tell you: "I advertise on your competitor and that's all I need to do"? Show them Kassof SSR™...
In this example, "Amos Ford" advertises on your station, "Davis Ford" spends more on one of your competitors. Use Kassof SSR™ data to show Davis Ford the more cost-effective way to advertise on radio...your station:
Capture Advertisers From Other Media. Do prospects say things like: "I advertise in the newspaper and that's all I really need"? Show them Kassof SSR™...
In this example, "Brown's Furniture" lags far behind "Today's Furniture," "Big Al's Furniture" and "Creative Interiors." Brown's spends as much money in print as Today's Furniture does in radio (including your station). Kassof SSR™ reveals that the local newspaper isn't giving Brown's nearly as much "bang for the buck" as its competitors get from radio:
Help Advertisers Reach New Targets. Do prospects tell you: "Our target customers know everything about us already"? Show them Kassof SSR™...
In this example, Anderson Jewelry" has been the leading jewelry store in your market since the early 1900's. Kassof SSR™ confirms that it leads the market overall. But our demographic analysis reveals that Anderson is lagging among 18-44 consumers...a powerful motivation to shift dollars to the younger-targeted stations in your cluster:
Find New Opportunities. Do you want to tap into an entirely new advertising category? Show them Kassof SSR™...
In this example, no carpet store has high unaided recall...nearly half of the market's consumers cannot name even one store for carpets! This signals an opportunity for any of the stores on this list to grab top-of-mind leadership in the category with an aggressive radio campaign:
Show Them It's Working. You know it's less expensive to keep a client than gain a new one. But how do you prove the effectiveness of your station? Show them Kassof SSR™...
For example, Kassof SSR™ helped your station add "The Floor Store" as an account. They're getting positive results, but are unsure about how much credit your station deserves. Come back with a follow-up study and show them the impact:
The Bottom Line. Kassof SSR™ is research that can boost your bottom line and do so quickly.
Get it on your desk as soon as two weeks from now! Email or call us at 734-662-5700.
